Arnie's mash

The answers: Campaign wrap-up:

Really like this idea and execution from CBS outdoor which has intrigued consumers as much as the key b2b audience (agencies/advertisers).  Basically anyone who loves a good cryptic picture quiz and appealing to our competitive nature.  There has been some good social spread too with facebook and twitter integration worked in to the experience. I've worked through all 75. Bosh!  Just watch out for the red herring. http://www.lookforlonger.com/