Arnie's mash

Catvertising... the future. John St (Canada)

Another pranking beer commercial... but a good'un.

No Cup is safe...

Flash mob

Great exploitation of Super Bowl - using one ad spot and a live second screen during the game Two Coca Cola Polar Bears each backing a team were 'filmed' watching the Super Bowl and reacted in real-time to the game and even to the ads - stepping out of their cave when Pepsi's ad played and nodding off during the Doritos ad (also owned by PepsiCo) They grabbed 9m views and people stayed with the bears for an average of around 20 minutes. http://www.campaignlive.co.uk/thework/1115676/ http://www.youtube.com/playlist?list=PL0D74B5C94759942A (Thanks Amanda Gray for highlighting)

Olé indeed. The beautiful game played beautifully by some Greek kids stringing 20 passes together to score straight from kick-off. Very calm and nothing like the 19 players (excluding keepers and the one fat kid) who all chase the ball around grouped tightly together as I remember from colts football.

Tom from McFly delivers his wedding speech song. I would have done this if I could sing... and been in the band who did the song... and thought of it... etc.

Very creative and must have taken a lot of preparation.  Just makes a lot of us who have proposed feel like we really didn't try very hard.

Thriller  is a  viral video  featuring the  CPDRC Dancing Inmates  of a high-security  penitentiary . In 2007, the inmates of  Cebu Provincial Detention and Rehabilitation Center  (CPDRC), a maximum security prison in  Cebu , the Philippines , imitated the zombie dance featured in  the music video  of  Michael Jackson 's " Thriller ". The footage, uploaded onto  video-sharing  website  YouTube , became a viral video. The idea behind the dance came from the prison's chief, Byron F. Garcia. Garcia first conceived the idea of exercising as an enjoyable way of keeping the prisoners mentally and physically fit. Music was then added to provide additional motivation. The convicts marched and danced to several songs, including " In the Navy " and " Y.M.C.A. " by the  Village People . (Wikipedia) PSY: Gangnam Style Michael Jackson: Thriller

This animation published by Australian train company, Metro Trains Melbourne, is called Dumb Ways to Die. The animated safety message uses music and dark humour to warn people against behaving recklessly around trains. (Guardian)

New ad for 4G monopolists EE. Re-creating a recent popular meme which in turn hopes to drive sharing.  I think this probably works.

Man posts on Bodyform facebook page (top post below). Bodyform respond (last post above) with link to video (below). Good to see a client with the confidence to not take themselves too seriously and produce content that is entertaining, share-able and memorable.

'That' letter which was the cause of much twitter-chatter on what was otherwise a quiet Tuesday in media-land.  My view: no comment.  Best left for those involved to sort themselves out, but as an exercise in how a story can be distributed within hours then it was incredible.   From: Kieran Allen Sent: 25 September 2012 08:11 To: MEC London UK All Staff Subject: Leaving Hello MEC, It feels quite strange to be writing my leaving speech after 2 1/2 yrs. of loyal service to the company. It’s the longest I have spent at a company and I owe MEC a lot for my training and development. I leave in a position where I can go and further my career in digital if I so wish and for that I pay MEC great tribute. However I leave with a horrible taste in my mouth after my working life for the past 8months has been ruined by Greg Shickle. Background: Joined MEC in May 2010. Soon after I started to receive continuous praise from Kevin Kirby Account Director and Gr...