Arnie's mash

Love this.  Smart and very share-able.  Almost impossible to evaluate but just because you can't measure doesn't mean you shouldn't Play... at these Stations. And remembering the PS4 launch tactical at The OXO Tower...

The 2020 John Lewis / Waitrose Christmas effort is a (very long) cracker.  I like.

 

A classic.

Another pranking beer commercial... but a good'un.

Flash mob

Some work by way of a reminder of this enjoyable little website... http://www.chipshopawards.com/ Smoking Skills Monumental

Great exploitation of Super Bowl - using one ad spot and a live second screen during the game Two Coca Cola Polar Bears each backing a team were 'filmed' watching the Super Bowl and reacted in real-time to the game and even to the ads - stepping out of their cave when Pepsi's ad played and nodding off during the Doritos ad (also owned by PepsiCo) They grabbed 9m views and people stayed with the bears for an average of around 20 minutes. http://www.campaignlive.co.uk/thework/1115676/ http://www.youtube.com/playlist?list=PL0D74B5C94759942A (Thanks Amanda Gray for highlighting)

Spoof case-study from Canadian agency which mocks the overblown, sugar-overdosed campaign review.

This animation published by Australian train company, Metro Trains Melbourne, is called Dumb Ways to Die. The animated safety message uses music and dark humour to warn people against behaving recklessly around trains. (Guardian)

Meerkat Band perform Corrie theme in build up to CTM sponsorship. Simples lovely work.

Quick work to the parody by this cheeky advertiser.  Online within hours. (Guardian: http://www.guardian.co.uk/business/2012/nov/09/john-lewis-christmas-advert-journey?intcmp=239)

The Journey

New ad for 4G monopolists EE. Re-creating a recent popular meme which in turn hopes to drive sharing.  I think this probably works.

B rilliant idea. O rganised beautifully. N ice to watch and share. D one. See what I did there.

Simple idea. Brilliant execution. Great cause. Hat tip to Amanda Rosenberg via Matt Bush (Googlers)