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Showing posts from 2013
Polar Bowl (Coca Cola) 2012
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Great exploitation of Super Bowl - using one ad spot and a live second screen during the game Two Coca Cola Polar Bears each backing a team were 'filmed' watching the Super Bowl and reacted in real-time to the game and even to the ads - stepping out of their cave when Pepsi's ad played and nodding off during the Doritos ad (also owned by PepsiCo) They grabbed 9m views and people stayed with the bears for an average of around 20 minutes. http://www.campaignlive.co.uk/thework/1115676/ http://www.youtube.com/playlist?list=PL0D74B5C94759942A (Thanks Amanda Gray for highlighting)
Total football (Greek kids)
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Olé indeed. The beautiful game played beautifully by some Greek kids stringing 20 passes together to score straight from kick-off. Very calm and nothing like the 19 players (excluding keepers and the one fat kid) who all chase the ball around grouped tightly together as I remember from colts football.