Polar Bowl (Coca Cola) 2012


Great exploitation of Super Bowl - using one ad spot and a live second screen during the game

Two Coca Cola Polar Bears each backing a team were 'filmed' watching the Super Bowl and reacted in real-time to the game and even to the ads - stepping out of their cave when Pepsi's ad played and nodding off during the Doritos ad (also owned by PepsiCo)

They grabbed 9m views and people stayed with the bears for an average of around 20 minutes.

http://www.campaignlive.co.uk/thework/1115676/

http://www.youtube.com/playlist?list=PL0D74B5C94759942A

(Thanks Amanda Gray for highlighting)

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